The Internet has reshaped itself and has twisted our perception of marketing. Mobile is the only gadget which has shaped the marketing world to a new place. The Internet has reshaped itself and has twisted the perception of marketing. Mobile Marketing provides people a higher visual surface area and caters to all pocket sizes. It is a tool of marketing, which helps in creatively promoting to a larger audience. It is today predominantly a medium used for high engagement and not just reach alone. It provides time, location sensitive, and personalized information, which in turn helps social media marketing and branding to people in particular interest areas, time-zones, etc.